Who do you want to help or serve with your business? What issue or problem does your product or service solve? What is the composite of the profile of the members of your target audience? What do these questions have to do with business planning?
In Starting to Plan
All of the above questions need to be answered directly or indirectly in some part of the plan that identifies your business strategy. At some point, the plan needs to be as detailed as possible and written even if it is not written initially. A record needs to be made of ideas that are attempted that were unsuccessful because of market timing or lack of resources.
Start a checklist that is expanded from the executive summary draft. On the checklist, make sure that you include information that is needed for funding sources. Information needed for making decisions for starting, developing and growing the business should also be included. “As texts that represent a given organization’s strategy, strategic plans are of course specific to that organization, and yet the notion has a generic quality that draws on shared institutional understandings of what such a text should include (its substance), how it should be structured (its form) and what it is intended to achieve (its communicative purposes)” (Cornut, Giroux Langley, 2012, 22). Keep in mind that time spent in business planning could make the difference between a successful business venture and one the struggles and eventually fails. Be prepared to do research to find needed information. Remember if all you do is copy what everyone else is doing you may risk ending up with only the level of success of everyone else.
It is extremely important for all business, big or small to have a web presence in these high-tech times of computers, tablets and smartphones. With all the technological advances that have happened over the last few years it is even more important to keep up with the times or you are going to be left behind.
Almost everybody has access to smartphones, tablets or computers these days and they no longer need to use bulky phone books to find businesses or services because they can search online, anytime or anywhere for any business, any service or any information they desire.
Right here is the post where our project's employees announce Thanks to all the wonderful individuals who assist our project:
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